Japan’s No.1 family event, “Little mama Festa,” successfully held its first overseas edition in Taiwan in February 2024—marking the beginning of its global expansion! Now rebranded internationally as the “Kawaiimama Festival” and organized by Japanese company enfam. Co., Ltd., the event brings together brands from Japan and around the world. At Kawaiimama Festival, families can enjoy a full day of engaging activities, including Stage Performances, Parent & Child Workshops, Kids’ Races, OHIRUNE ART (Nap Time Art), Character Booths, and a Stamp Rally. The Kawaiimama Festival aims to be a joyful gathering for families of all nationalities and ages, offering meaningful experiences to strengthen family bonds. It also serves as a platform for international exchange—connecting families, businesses, and brands from across the globe.