Japan’s No.1 family event, “Little mama Festa,” successfully held its first overseas edition in Taiwan in February 2024, marking the beginning of its global expansion!

• More than 60 events per year!
  Japan's No.1 parenting event with outstanding achievements!
• Annual participants 300,000!

100 events annually with 500,000 attendees,
held across all 47 prefectures! are our goals.

The event is now rebranded internationally as the “Kawaiimama Festival,” organized by Japanese company enfam. Co., Ltd. At Kawaiimama Festival, brands from Japan and around the world will exhibit, and families can enjoy a full day of engaging content, including Stage Performances, Parent & Child Workshops, Kids’ Races, OHIRUNE ART(Nap Time Art), Character Booth and a Stamp Rally. The Kawaiimama Festival aims to be a joyful gathering for all families—regardless of nationality or age—where they can strengthen their bonds. It also serves as a platform for international exchange, connecting families, businesses, and brands from Japan and across the globe.